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- Ferodo is best known for its Eco-Friction® line of environmentally-friendly low and zero-copper brake pads that deliver genuine innovation
- Founded in 1897 in Chapel-en-le-Frith, 30 kilometers south of Manchester, United Kingdom, Ferodo became a key element of the company’s braking brand portfolio globally and in the Middle East. This Ferodo ad was published during the company’s 30th year, in 1927
- “Ferodo has been a leader in braking excellence for decades, and is seeing rapid uptake in the Middle East market thanks to its premium products,” said Tim Paustian, Regional Sales Director, MENA, Federal-Mogul Motorparts
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Federal-Mogul Motorparts celebrates 120 years of braking performance with its Ferodo® brand
Ferodo posts significant growth over two years in the Middle East
Federal-Mogul Motorparts’ (www.FMmotorparts.eu) Ferodo® brand of premium braking Original Equipment and aftermarket products is celebrating its 120th anniversary this year. Founded in 1897 in Chapel-en-le-Frith, 30 kilometers south of Manchester, United Kingdom, the British braking parts brand was acquired by Federal-Mogul in 1998. Since then, Ferodo has become a key element of the company’s braking brand portfolio globally, and in the Middle East in particular with a significant presence in key regional markets including the Kingdom of Saudi Arabia, United Arab Emirates, Egypt, Morocco, Cyprus, Lebanon, Algeria and Tunisia.
“Federal-Mogul Motorparts has a long history with Ferodo, which fits in well with our portfolio of premium automotive parts, and our focus on delivering innovation and setting new industry standards for OEM and aftermarket parts,” said Tim Paustian, Regional Sales Director, MENA, Federal-Mogul Motorparts. “Ferodo has been a leader in braking excellence for decades, and is seeing rapid uptake in the Middle East and North Africa market thanks to its premium products.”
Based on its high market reputation in Europe as well as globally, the Ferodo brand has gained rapid traction in the Middle East and North Africa, posting significant growth between 2014 and 2016. Ferodo is best known for its innovative Eco-Friction® line of environmentally-friendly low- and zero-copper brake pads. Formulated after five years of dedicated research with more than 1,500 materials tested and 25 new components developed, the Eco-Friction range of brake pads is ahead of the curve in addressing environmental regulations calling for a reduction in copper used in brake pads. The Eco-Friction range meets the highest braking standards and offers a best-in-class performance proven in various competitor testing.
Federal-Mogul Motorparts also prides itself on being a house of many world class automotive aftermarket parts brands, including Champion®, Payen®, AE® and Jurid®, just to name a few. The company operates as an integrated supplier of high-quality automotive parts that are essential to vehicle manufacture and maintenance.
Federal-Mogul Motorparts is celebrating Ferodo’s 120th birthday at this year’s exclusive Eco Days series, where clients, distributors, partners, and members of the media will participate in three days of education, engagement and test drives centred around Ferodo’s Eco-Friction technology. The event will take place from September 24th -27th,2017 in Belgrade, Serbia, and will host attendees from United Arab Emirates, Saudi Arabia, Tunisia, Algeria, Morocco and Egypt.
Distributed by APO Group on behalf of Federal-Mogul Corporation.
Ferodo is best known for its Eco-Friction® line of environmentally-friendly low and zero-copper brake pads that deliver genuine innovation
Founded in 1897 in Chapel-en-le-Frith, 30 kilometers south of Manchester, United Kingdom, Ferodo became a key element of the company’s braking brand portfolio globally and in the Middle East. This Ferodo ad was published during the company’s 30th year, in 1927
“Ferodo has been a leader in braking excellence for decades, and is seeing rapid uptake in the Middle East market thanks to its premium products,” said Tim Paustian, Regional Sales Director, MENA, Federal-Mogul Motorparts
Contact:
Rabih Saab | Quill Communications | 00971 55 566 1370 | RSaab@QuillMENA.com
About Federal-Mogul:
Federal-Mogul LLC is a leading global supplier of products and services to the world’s manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company’s products and services enable improved fuel economy, reduced emissions, and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world’s most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, wipers, and a range of chassis components. The company’s aftermarket brands include ANCO® wipers; Beck/Arnley® premium OE quality parts and fluids; BERU®* ignition systems; Champion® lighting, spark plugs, wipers and filters; Interfil® filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, National®, Nüral®, Payen®, Sealed Power® and Speed-Pro® engine products; MOOG® chassis components; and Abex®, Ferodo®, Jurid® and Wagner® brake products and lighting.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 53,000 in 24 countries. For more information, please visit www.FMmotorparts.eu.
*BERU is a registered trademark of BorgWarner Ludwigsburg GmbH